GLOBAL MARKET RESEARCH – ESOMAR INDUSTRY SURVEY. The year brought with it a crisis in the world’s financial markets. Web platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape. Inflation rates INDEX. CONTENTS. ESOMAR is the essential organisation for encouraging, advancing and elevating market research .

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Global market research revenue growth declines

The UK managed to buck resarch trend by posting 2. Create an Alert Now. What else does this article talk about? Stay signed in for 30 days.


Get a demo or Subscribers: The news was better in Europe, where overall growth after inflation for stood at 0. Including over 12, effectiveness case studies revealing the campaign strategies of the world’s leading brands to help maximize ROI. Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage. Become a Campaign Member.


Gunilla Broadbent, president of Esomar, said: Log globql or get a demo to find out more. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies.

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By continuing to use the site, you agree to the use of cookies. The Esomar Global Market Research Report found that although overall revenues were up by a gross level of 4. Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.

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Welcome back to WARC! Latin America was the strongest performing region, with growth of 5. Looking for a new job? It also showed that market research in 28 countries was in decline after inflation was taken in to account, including in the US, down by 2.


Close Join a growing community of researcu, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? LONDON – Market research revenues, until recently seen as a good area of revenue growth by the advertising holding companies, fell in 10 of the top 25 market research markets, a survey has found.

Global market research revenue growth declines

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It’s a view borne out by the findings he presented of an eight-country study of consumer attitudes to sustainability conducted by his own agency. Or try Advanced Search.