Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Insanely Simple by Ken Segall – review

The concept Segall wants to sell you: Amazon Advertising Find, attract, and engage customers. A book that is large and iconic. The obsession with Simplicity is what separates Apple from other technology companies. It makes more money than most other computer companies combined, despite not having the largest market share. Open Preview See a Problem? Dec 29, Roy Deseo rated it really liked it.

Insanely Simple: The Obsession That Drives Apple’s Success

That said, a more descriptive subtitle might have been “My Life with Steve Jobs”, or something similar. Apple goes to great lengths to create products that are simple for users; however, this quest for simplicity doesn’t make life simple for the people that create the products.

Unfortunately, it often feels like Ken is on the outside looking in. In the end this book was not worth my time to finish, and I did not get much out of what I did read. By naming the iMac, he also laid the foundation for naming waves of i-products to come.


Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.

It was also a weapon. Threads collapsed expanded unthreaded. Click Here to Kill Everybody, book review: English Choose a language for shopping. Steve himself said that simplicity is hard to achieve. To see what your friends thought of this book, please sign up.

Insanely Simple by Ken Segall on Apple Books

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Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. Segall’s admiration for Jobs created a narrative-style book, full of stories that allowed the reader to see how Job’s worked and what in turn worked for the company.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell.

Delivering Happiness Tony Hsieh. Order by newest oldest recommendations. But even with that it also had a lot of fluff and repetitive themes that were very difficult to get through.

Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

While it held few surprises for me, an admitted Applrophobe, to read it in black and white. Share your thoughts with other customers. Haunted Empire, book review: By naming the iMac, he also laid the foundation for naming waves of i-products to come.


Read only if you are an Apple fanboy or have read no other book on Apple. This sounds arrogant, but the point is that not only does Apple trust itself, it knows how to keep things simple. Amazon Music Stream millions of songs. The evil villain that’s trying to thwart Our Hero: Then, it has to work out the smartest way to communicate them.

Inasnely author spends the first 40 pages on bumbling waffle, trying over and over again to explain what the book is about. Every chapter is entitled “Think” [something]: Instead it is a nostalgic look back at an advertising creative director’s career orbiting Apple, recounting yet more infamous Steve Jobs moments; which was more than well documented elsewhere.

Presenting simple from almost every angle advertising slogans, product names, product lines, group sizesSegall shows how simple has propelled Apple, creating powerful changes within the company. It is waste of time.

Shopbop Designer Fashion Brands. Read it Forward Read it first. View all 5 comments. Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. May 01, Jose Antonio Alguacil rated it it was ok.

Finally, Segall’s style is extremely conversational and often humorous. Because the people who are crazy enough to think they can change the world, are the ones who do.