The Ecology of Commerce outlines the environmentally destructive aspects of many If Hawken is right, and he’s got a good track record, the environmental. The ecology of commerce: a declaration of sustainability / Paul Hawkenst ed. p. cm. . human systems to create a sustainable method of commerce. As hard. Paul Hawken, co-founder of Smith & Hawken, is an active environmentalist, entrepreneur and writer. In The Ecology of Commerce, Hawken proposes that.

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Business believes that if it doesn’t continue to grow and instead cuts back and retreats, it will destroy itself. Hawkin lays out a semi-theoretical framework for ecologically restorative businesses that at the time had a few examples in the real world. Sep 15, Julian Ecolofy rated it it was amazing.

I have purchased multiple copies of this book in the past and given it as a gift. Ways that are totally safe for people and hawkeh planet. But in the competitive ecologyy of modern commerce, loyalty to the system prevents an objective examination of how market capitalism can also work against those who serve it. Hawken sets out to – as it says on the cover – demonstrate how business can save the world, and indeed, should.

To ask other readers questions about The Ecology of Commerceplease sign up. Check out Charles Eisenstein’s “Sacred Economics” — the prose and proposed solutions are better, if it’s overall a bit New Age-y. Dec 23, Mrsculpepper rated it really liked it Shelves: However unlike those books, solutions are provided in the later chapters that mitigate the doom found earlier in the book.

The idea of a truly sustainable international business in every sense of the word is something I don’t think we’ll be seeing anytime soon, hawien because it isn’t profitable and makes no real sense other than a PR scheme for a large corporate business to be concerned with. But then, neither is degradation p. If capitalism has one pervasive untruth, it is the delusion that business is an open, linear system: In addition, you may opt out from Google Analytics tracking at any time by activating the browser-based Anonymize IP Opt-out link: The average large business is 16, times larger than the average small business.


The problem, then, is not that business must be annihilated for us to continue, but that business must be fundamentally reorganised in order for us to continue. My fear is that there is a built-in barrier at the very core of business, capital and econom The fact that this book was written in and it’s still edology outdated secures my hopelessness for humanity.

The Ecology of Commerce: A Declaration of Sustainability by Paul Hawken

Making money is, on its own terms, totally meaningless, an insufficient pursuit for the complex and decaying world we live it. I really appreciated how Hawken thinks within the languages of business and economics to describe ecological problems and propose solutions to the crisis our planet is in.

I am happy that i could find it and improve my consciousness about the issue. Thank you for selling such an important literary work. It will take collective grass root up efforts to ensure that the next 15 years are different. It is precisely because of this that he argues they have a duty to recognise and account for commercce they have and continue to do; it is foolish to deny that they cimmerce the world’s most powerful institutions, but their impunity must now end.

Furthermore, their actions are defended–I daresay have to be defended–because most of us are dependent upon them for our livelihood. It makes you realize the backward relationship our society has with our planet, our only source of resources.

Jul 27, The Capital Institute rated it it was amazing Shelves: They would love to sell us gas masks after they pollute the air past breathability. I have real respect for this man, and have seen him on the stage with the Dalai Lama.

The Ecology of Commerce

That disturbing possibility should impel us to seek, as sensibly and quickly as possible, an integration of our wants and needs as expressed and served by commerce, with the capacity of the earth, water, forests, and fields to meet them. The Ecology of Commerce. Mar 20, YanKai Kee rated it really liked it. The true cost of products that includes the resulting damage done to people and the environment should be reflected in the price consumers pay and the taxes the businesses pay.

The Ecology of Commerce: A Declaration of Sustainability

It is not simply a means of making money or a system of making and selling things. Now for the downside.


Although this book was written in the early s, many of the ideas that he addresses are still applicable in today’s society. Ecilogy for lighting ecolofy way. At the same time, if our species is smart enough to do the amount of damage we have in mere thousands of years, aren’t we smart enough to do better?

In twenty years, our society still has not brought into symbiosis the divergent needs of ecology and commerce. Want to Read Ecolohy Reading Read. Even a declining General Motors still employs nearlypeople. Hawken’s proposed solutions, along the lines of replacing negative economic incentives taxes on income, profit, savings with Pigouvian taxes and other sustainability fees, seem both mathematically and politically plausible.

The book turned a corner for me when I reached chapter 5. It leads me to question whether any of these measures are merely treating symptoms or the actual disease. Because the restorative economy, as Hawken envisions it, inverts ingrained beliefs about how business functions, it may produce unusual changes in the economy. It has several ideas on how the companies and government can act to change people’s mindset on consumption and to reverse the degradation eoclogy promoted so far.

Hawken, I just wanted to haken you how much I have enjoyed reading your book, The Ecology of Commerce. It’s up to us, the small business owners, to design our businesses in sustainable fashions and to educate all of our friends and customers about the wcology cost of cheaper chocolates and cottons.

Nov 28, Ulrich rated it really liked it. Nov 29, Rebecca McNutt rated it really liked it Shelves: No, not much at all.

Apr 09, Yaru Lin rated it it was amazing. Hawken includes large corporations and small business in his proposal. At least, that’s what I gathered from the books slightly messy construction. We have to be able to imagine a life where having less is truly more satisfying, more interesting, and of course, more secure.