HALDIRAM CASE STUDY PDF

PDF | Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and. Prabhakar, G. P. () Haldirams: Indias entrepreneurial answer to presenting it in research conference and to be used as a case study for discussion in. Case Study – Haldiram’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.

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Inthe turnover of the Haldiram’s was Rs 4 billion. Where as it launched the ready-eat-snacks with a price of as low as Rs. Moreover, the group had to overcome internal problems as well.

Its packaging srudy increased the shelf life of namkeens from less than a week to more than six months.

Bikaner had a large number of sweet shops selling sweets as well as namkeens. It was also one of the first companies in India to open a restaurant in New Delhi offering traditional Indian snack food items such as “panipuri,” “chatpapri,” and so on, which catered to the needs of hygiene conscious non-resident Indians and other foreign customers. Frito Stjdyone of Haldiram’s major competitors, was expanding its market share.

However, some analysts felt that Haldiram’s still had to overcome some hurdles. Till sudy early s, Haldiram’s comprised of three units, one each in Kolkata, Nagpur and New Delhi.

The group also pioneered new ways of packaging namkeens. Instead of directly competing with the market leader Haldiram’s, the company launched innovative products in the market and backed them with heavy publicity.

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The competition in the ready-to-eat snack foods market in India was intensifying. Given the increasing popularity of Haldiram’s products, the group planned to expand its operations. It was the first company in India to brand ‘namkeens 3 ‘. Buy Now Case Code: Ready to Eat Snack Foods.

The company offered a wide variety of traditional Indian sweets and snacks at competitive haldirwm that appealed to people belonging to different age groups.

The company employed the best available technology in all its manufacturing facilities in India. However, some analysts felt that Haldiram’s still had to overcome some hurdles.

Around fifty varieties of namkeens are available in India. The company faced tough competition not only from sweets and snack food vendors in the unorganized market but also from domestic and international competitors like SM Foods, Bakeman’s Industries Ltd, Frito Lay India Ltd.

Good Morning Ishan: Case Study of Haldiram Group

In the early s, because of the conflict within the Agarwals family, Haldiram’s witnessed an informal split between its three units as they started operating separately offering similar products and sharing the same brand name. Over a period spanning six and a half decades, the Haldiram’s Group Haldiram’s had emerged as a household name for ready-to-eat snack foods in India. The Agarwals family that owned Haldiram’s were always conscious of the need to satisfy customers in order to grow their business.

Inthe name ‘Haldiram’s Bhujiawala’ was used for the first time. It was also one of sfudy first companies in India to open a restaurant in New Delhi offering stkdy Indian snack food items such as “panipuri,” “chatpapri,” and so on, which catered to the needs of hygiene conscious non-resident Indians and other foreign customers.

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Haldiram’s had many ‘firsts’ to its credit. Given the increasing popularity of Haldiram’s products, the group planned to expand its operations. It was the first company in India to brand ‘namkeens 3 ‘. The company faced tough competition not only from sweets and snack food vendors in the unorganized market but also from domestic and international competitors like SM Foods, Bakeman’s Industries Ltd, Frito Lay India Ltd.

The company Haldiram’s caters to the Indian palate, which is its primary driver of success. Frito Lay and Britannia Industries Ltd. Frito Lay India Ltd. Frito Lay and Britannia Industries Ltd.

Haldiram’s Group – Seeking the ‘Right’ Marketing Mix

The group had presence haldirzm only in India but in several countries all over the world. Its packaging techniques increased the shelf life of namkeens from less than a week to more than six months. Haldiram Group Pub Date: ITC has also come up withdifferent varieties of ready to eat Snacks.