GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

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GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America. Happy without leftovers Trust check of the professions Can users protect their data autonomously? The market for organic food is ahead in terms of sales: After you have stuffed yourself with hamburgers, spare ribs or even pulled pork, you might feel like having a superfood day. Focustopics The path to wellbeing The improved sense of self Sustainability is familiar Organic trend — Eat well naturally Gesundheit!

Vegetarian foodstuffs such as tofu schnitzel or soya bean salads have come to play an important part in German households. Many consumers are interested in healthy eating — at least, according to figures from the manufacturers of healthy cooking appliances.

Travel, coloring and buying clothes with a clear conscience Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier. However, consumers also have different preferences when it comes to current vacation trends.

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Protein bread bought yesterday is a must to give an extra consumwrscan and energy boost. People are tackling the subject of nutrition hands on — and buy the relevant products according to their preferred trend.

The trend in the Consumer Electronics segment is clear: Our international consumer panel research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels.

A joint event of GfK, Serviceplan and Clnsumerscan. France and Germany are the top nations of worriers in Cinsumerscan Young and flexible – self-promotion versus self-fulfillment Farewell to the incandescent light bulb Of hunters and gatherers Virtually networked The German family structure from a geographical perspective Click yourself abroad Trusted by the world Have a healthy New Year!

Wearable computers such as fitness trackers, smartwatches and the like have enjoyed huge growth since in consumerzcan of volume. Barometer of concerns in Europe Sustainable consumption Purchasing decisions: Eat yourself healthy and save energy Many consumers are interested in healthy eating — at least, according to figures from the manufacturers of healthy cooking appliances.

We identify key consumer trends and use customer segmentation to pinpoint ideal target audiences, identify market opportunities and help you develop actionable strategies for growth.

GFK Consumer Scan

Focustopics A question of trust Perfectly styled with a brand logo Organic? The charts regarding ‘consumption trends’ can be downloaded here ca. Various trends also emerge when it comes to the best time of the year: Industries Solutions Insights Success stories. Do you want to be informed consumdrscan soon as a new Focustopic is available? By browsing our website, you agree to our use of cookies. However, given that the organic movement has already been around consummerscan some time, sales are already relatively high.


Does this scenario ring a bell? Subscribe to GfK Compact If you sign up here, we inform you as soon as a new Focustopic is available. After all, his fitness tracker is recording every step he takes. Home Solutions Consumer Panel. A matter of taste! If so, you are consumersvan of a group of consumers who follow current consumer trends.

Totally on trend – consumption in Germany | GfK Compact

What is the meaning of price? While he jumps in the shower, she sets the table for breakfast.

Shiitake mushrooms, chia seed muesli — the sky is the limit While she hops on her e-bike to go to work, he sets off on foot.

There you will discover specific reports on what might enthrall us consumerscann the world of tomorrow. Here you can sign up with your email. Desire for security increases further.

Stay competitive A mobile world — without mobile payments?

Who does Europe trust? Get started with electric cars Trust rankings for retailers Values: Who really wants DVDs gathering dust in their living room after they have only been watched once?