Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. Public Relations for Marketing Management. Jefkins, Frank, BSc(Econ), BA( Hons), MCAM, FIPR, MInstM, MAIE, ABC How PR Differs from Advertising. Public Relations: Made Simple by Frank Jefkins. Read online, or download in secure PDF format.

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The corporate image and the corporate identity. Selected pages Title Page. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. Corporate and issue advertising. Open to the public Book English Murdoch University. Open to the public Book English Show 0 more libraries The topic jefkin is explained.

Public relations techniques / Frank Jefkins. – Version details – Trove

Deborah rated it frabk liked it Jun 26, Separate different tags with a comma. Selecting public relations media.

View online Borrow Buy Freely available Show 0 more links Borchardt Library, Melbourne Bundoora Campus.


In order to set up a list of libraries that you have access to, you must first login or sign up. Samira Abubakar rated it it was amazing Jan 15, Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based.

Canberra Institute of Technology. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

Public Relations

University of Newcastle Library. Not open to the public ; held Book English Show 0 more libraries These 22 locations in All: No trivia or quizzes yet.

Set up My libraries How do I set jefkkns “My libraries”? Federation University Australia Library. One of my thesis reference’s books. Public relations Contents Pt.

John rated it liked it Nov 08, Open to the public ; This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses. Open to the public Book English Victoria University. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers.


The psychology of communication Pt. Open to the public ; HD Ratidzai Chuma rated it really liked it Mar 31, Refresh and try again. Role of the press officer. Found at these bookshops Searching – please wait Lists with This Book. La Trobe University Library.

Public relations / Frank Jefkins – Details – Trove

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Basant Roi rated it really liked it Feb 17, Lists What are lists? Political and parliamentary public relations. The factors that influence public expectations of public relations are presented in detail.