Digital Mums is a social media training company specialising in getting mums job -ready so they can create flexible careers that fit around family life. From customer experience to data and AI, SapientRazorfish is business reimagined. Learn how we can help drive your company’s digital transformation. If marketers want to understand today’s mom, we had better get in touch with her digital side. CafeMom and my employer Razorfish have.

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Enter your details below to take your first step towards transforming your career prospects. Flexible Hours WorkThatWorks Our groundbreaking approach to learning gets students ‘job-ready’ like no other training course. Notify me of new posts via email. Those moms are increasingly using the Muum to stay connected, keep informed, seek advice, help with daily chores and to keep abreast of their children’s digital lives.

Redundancy to freelance flexible career. I thought the only option was working in a supermarket but thanks to retraining I now have a whole new career!

Get our Info Pack! On our vocational courses, ddigital means you do the job of a social media manager before you’ve even found a client – there’s no other training like it.

New survey delves into the lives of digital moms

For more info on how we handle your data, read our privacy policy. Understanding how the specific consumer groups that make-up your target audiences are adopting and using digital channels is fundamental to developing successful programmes to engage with them online.

Close Overlay Thank You! The Utility Mom typically has the most children at home of all the segments, yet spends the most time online each week and enjoys relaxing with games and quizzes. The Infoseeker usually has a young baby at home and is hungry for information on parenting and related products.

You are commenting using your Facebook account. If you don’t receive anything within a day, please send an email to hello digitalmums. Part one, by Razorfish, concentrates on moms’ adoption of emerging technologies and part two, by CafeMom, deals with the role of social media in their day to day lives. To reach the Utility Mom, marketers should align with entertaining widgets and send brand messages through influential women in her circle.


Whether your goal is to be there at the school gates, cut down on childcare or get a better balance between work and play, our vocational training paves the way for a flexible and fulfilling career. Notify me of new comments via email. CafeMom conducted a companion study of 1, active members of CafeMom, combined with CafeMom behavioral and usage data, to achieve a deeper understanding of how and why moms are using social media, and its impact on shopping behavior and purchase decisions.

Digital moms are not a niche market. Ready to gain in-demand social media skills and kickstart your new flexible freelance career?

Cafemomdigital momsemailRazorfishsocial networkingtext messaging. It examines the lives razorfisj moms in today’s digital world.

A Digital Transformation Agency | SapientRazorfish

Marketers can reach her by associating with groups, blogs and other message centers and enlisting her as a brand advocate. Once part of a social network, these moms are not just passive consumers, but active participants in activities such as blogging, photo-sharing, engaging in group discussions and building communities based on similar interests.

You are commenting using your WordPress. Time for Brands to Change their Approach when Marketing to Mom, Says New Report by Razorfish and CafeMom Mobile browsing, social media increasingly influential in moms’ purchase decisions New York, NY February 2, – A new marketing report by Razorfish and CafeMom indicates that moms’ digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly affecting moms’ buying decisions.

Fill in your details below or click an icon to log in: Our training builds your confidence through the skills we teach, our hands-on approach to learning and the supportive peer groups we put students in. Nothing is more powerful than women helping women and this really comes into its own in our ‘Empowering Women With WorkThatWorks’ Facebook community – designed to help you get your work mojo back.


Email this article to: Build your confidence and a career you love with expert training in social media and digital. Email to a friend Print this article. No more 9 to razotfish Subscribe to BizReport Please enter your e-mail here: As an active social network member, she is comfortable expressing her opinions and would be an excellent candidate for brands to tap in social marketing campaigns. The school system as a influence is key here and no doubt will be more so.

Unique learning Hands-on digital skills Whether your digital skills are in need of a razorfksh or you want to change to a more family-friendly, flexible razorfizh, our radical approach razoffish training means you’ll use your skills straight away. The second study, prepared by CafeMom–the largest social networking site for moms–concentrates on the role that social media play in helping to inform purchase decisions, among other key trends.

About CafeMom CafeMom is the largest online community for moms with millions dogital highly-engaged users, where moms connect on shared interests, challenges and local issues in their communities. Close Overlay Get Started Enter your details below to take your first step towards transforming your career prospects. Email required Address never made public. February 03, New survey delves into the lives of digital moms A two-part report, ‘Digital Mom’, has been released by Razorfish and CafeMom.

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