ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

Author: Malagul Meran
Country: Mozambique
Language: English (Spanish)
Genre: Finance
Published (Last): 6 May 2010
Pages: 389
PDF File Size: 7.48 Mb
ePub File Size: 19.20 Mb
ISBN: 629-8-80266-129-1
Downloads: 3053
Price: Free* [*Free Regsitration Required]
Uploader: Nikoshakar

To use, you must have cookies enabled in your browser.

Businesspeople in advertising Revolvy Brain revolvybrain. American businesspeople in retailing Revolvy Brain revolvybrain. It is known as the firm that popularized call numbers and claims to have coined the “… or your money back” catchphrase.

Eicoff argued that viewers were more likely to make phone calls during bad shows or when they had nothing better to do, like late at night. Member feedback about List of Jewish American businesspeople: Eicoff has approximately employees. List of Jewish American businesspeople topic This is a partial list of notable Jewish American business executives.

Or Your Money Back by Alvin Eicoff, Crown (Hardback, ) | eBay

Subscribe to our newsletter Some error text Name. He also believed that there was no correlation between ratings and sales. Eicoff, 80; Ad Exec Created Infomercials”. Member feedback about Direct response television: Cookies are little nuggets of information that web servers eickff on your computer to make it easier aovin them to keep track of your browsing session.


The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center.

Alvin was a proponent of short-form DRTVwhich consisted of second and seconds commercials featuring a number and a call to action. One day Ratner heard about a truck load of bananas that were about to spoil from over ripening.

In the late s, Eicoff launched the world’s first infomercial. Eicoff is based in Chicago, Illinois. Lee Alvni topic Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment. This was the accepted term for an infomercial from until “infomercial” came into vogue in Sometimes, we also use a cookie to keep track of your trolley contents.

A. Eicoff & Company

In MarchBliwas stepped down. He was survived by his wife and two sons. We were going to try to attract Fortune companies. Direct response television DRTV is monwy television advertising that asks consumers to respond directly to the company — usually either by calling alvln toll-free telephone number, sending an SMS message, or by visiting a web site. He had been with A. The company also claims to have coined the famous “…or your money back! Eicoff Broadcast Innovation Award”.

The most common time period available for purchase as “long form” infomercial media is 28 minutes, 30 seconds in length. The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center. This doesn’t mean that anyone who uses your computer can access your account information as we separate association what the cookie provides from authentication.



Or Your Money Back: Alvin Eicoff: : Books

Views Read Edit View history. Archived from the original on December 27, As a young child, he learned to be a salesman selling groceries and other merchandise at his father’s produce stand. Companies based in Chicago, Illinois Revolvy Brain revolvybrain.

If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots. Please click the link in that email to activate your subscription. After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House.

Email address subscribed successfully. Long form direct response is any television commercial longer than two minutes. Cookies come in two flavours – persistent and transient.

Archived from the original on History Inthe Wisconsin Alumni Research Foundation patented warfarin, a new chemical o which had been in development since the s.

Rodenticides Revolvy Brain revolvybrain.